Using experiential marketing to leverage the small and medium-sized enterprises’ brand repositioning and revitalisation

Boniface Okanga

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Crossref Citations

1. The role of the 4Es in driving business performance and competitive advantage for cosmetic industry SMEs in emerging economies
Kris Jangjarat, Yarnaphat Shaengchart, Pongsakorn Limna, Supakorn Suradinkura, Nalinpat Bhumpenpein
Business Performance Review vol: 4 issue: 1 first page: 33 year: 2026
doi: 10.22495/bprv4i1p3

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The Southern African Journal of Entrepreneurship and Small Business Management | ISSN: 2522-7343 (PRINT) | ISSN: 2071-3185 (ONLINE)