Original Research

Audiology, Entrepreneurship and Innovation: A perspective on private practice

Alex Antonites, Annemarie Ross
The Southern African Journal of Entrepreneurship and Small Business Management | Vol 6, No 1 | a35 | DOI: https://doi.org/10.4102/sajesbm.v6i1.35 | © 2015 The Southern African Journal of Entrepreneurship and Small Business Management
Submitted: 20 July 2015 | Published: 31 December 2013

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Alex Antonites,
Annemarie Ross,

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Abstract

Objective: This paper investigates the correlation and contact points between entrepreneurship as a discipline and the profession of audiology. The research focuses on specific areas of entrepreneurship (e.g. innovation as an entrepreneurial skill) and the impact it has on audiology private practices as key role players in the biotechnology industry.

Design: This study used a two-stage research design comprising of an exploratory study and a formal study to survey the entrepreneurial and business skills of audiologists as entrepreneurs in private practice.

Findings: The findings describe severe deficiencies - specifically the business and entrepreneurial skill sets of the professional audiologist as an entrepreneur. The mind-set of the audiologist is not that of an entrepreneur, but rather of a small business owner. A lack of self-confidence to be creative, take risks, and identify new opportunities or innovate in terms of products, process and services was found. Audiologists are not necessarily concerned about the creation of employment, or the growth and profitability of their practices. Autonomy and security are the primary objectives of most practice owners.

Keywords: Innovation, Entrepreneurs, Women Entrepreneurs, Entrepreneurship, Audiology, Biotechnology


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